Every year, Platinum selects a nonprofit for a unique service project opportunity in the location of its annual company trip. From 2012–2014, Platinum partnered with Casa De Dia, a senior day care center in Los Cabos, Mexico. The Casa De Dia building was originally donated by the government, but it now only pays for a director and a doctor. Everything at the center is donated, and 15 volunteers work there administering meals and medical attention to over 45 people daily who are in need or who are homeless. Platinum employees and sales representatives volunteered their time on site to perform building repairs and also raised money for clothing and medical supplies.
