Every year, Platinum selects a nonprofit for a unique service opportunity in the location of its annual company trip. Platinum has a long-standing relationship with Casa De Dia, a senior day care center in Los Cabos, Mexico. The center provides meals, medical attention and daily activities for over 45 people daily who are in need or who are homeless. The center depends primarily on donations and a small group of volunteers to operate and maintain their building and grounds. Platinum sales representatives contributed a portion of their commissions throughout the year to raise $27,630 for Casa De Dia, which was used to accomplish a wish list of much-needed building repairs. Platinum employees coordinated a drive to donate new linen sets for all the resident beds. And while visiting Los Cabos for the Annual Trip, Platinum employees and sales representatives volunteered their time on site to perform building repairs and socialize with the residents.